Life at Trex
As a part of Trex’s campaign to attract and retain top talent, I designed graphics and interviewed employees for the company’s Life at Trex campaign from 2021 to 2022.
Using the company’s iconic wordmark and colors, I incorporated employer brand standards throughout this graphic. The campaign runs externally on LinkedIn, Glassdoor and Indeed, in addition to internal channels.
Leave No Trace
These posts were part of my #LeaveNoTrace Campaign that I created for the U.S. Forest Service of North Carolina. This campaign also coincided with Earth Month in April 2021. Each post related to a specific element of a Leave No Trace principle.
After spending the fall semester developing the social media strategy plan for the U.S Forest Service of North Carolina, I compiled some of our analytics in these infographic charts I made on Adobe Indesign, Datawrapper, Google Sheets and Visme. The highlights (and areas for improvement) throughout this brief report display our strategy's effectiveness over the past five months.
Other than analytics and regular posting, I love experimenting with innovative platforms to tell multimedia stories. In my multimedia journalism class, we utilized an app called Steller that mimics the Instagram/Facebook Stories feature. These were some of my favorite posts.
